On August 16, 2024, Washington Post published the results of a UC Davis study reporting that 21 national retail brands advertised as “100% avocado oil” were actually “cut,” (i.e. diluted) with other cheaper oils and therefore counterfeit. Numerous lawsuits were filed throughout the U.S. The Food Lawyers were retained to defend one of the largest defendants — — a nationwide retailer based in the Midwest. Our firm conducted testing supervised by our in-house food science PhD and did targeted discovery to uncover weaknesses in plaintiff’s case. On October 23, 2025, plaintiffs were forced to abandon their case for a settlement payment of less than $750.
Other avocado oil defendants continued to fight against the various plaintiffs in court at least through the end of 2026.
